I was recently working on a press ad for air purification and came up with a more unique perspective of representing purification.

testsmall.jpg After working on countless press ads that had same ol’ company names and product line after product line, I felt like this artistic representation was a breath of fresh air. I got mixed reviews for it and hence am quite apprehensive about using it.


Those that didnt like it said because it was too graphic to represent a baby like this. Those who liked it, they said it was because it caught their attention and they felt compelled to stare at the poster for awhile.

I roll my eye-balls at society. tsk.